Case studies

Explore how SY Agency helps brands scale through influencer marketing, performance media, and impactful content campaigns.

Each project reflects our strategy-first approach and commitment to delivering measurable results.

Brands our team has been involved include:

Temu Case Study

Turning product discovery into viral engagement

Temu aimed to introduce its e-commerce platform to a broader audience and build trust among new online shoppers. As a rapidly growing marketplace offering a wide variety of products at competitive prices, the brand needed to increase awareness while demonstrating the value and convenience of its platform in an authentic way.
SY Agency designed an influencer-led campaign that focused on authentic shopping experiences. Selected creators produced engaging short-form content showcasing product discovery, unboxing moments, and honest reviews of items purchased from the platform. The campaign emphasized relatable storytelling and everyday use cases, allowing audiences to naturally explore the platform through creators they trust
The campaign generated strong audience engagement and significantly expanded its reach through a combination of influencer collaborations and paid media amplification. By leveraging high-performing creator content and strategic ad distribution, the campaign achieved over 10 million total views, 125,000+ engagements, and an overall 1.25% engagement rate, successfully boosting platform awareness and attracting new users to the Temu marketplace.

Introducing a rising beauty brand to the Thai market

SomethinC, a leading Indonesian cosmetics brand, sought to enter the Thai beauty market and build awareness among local consumers. The key challenge was introducing the brand to a new audience while clearly communicating its standout product benefit — delivering an instant skin-smoothing effect often described as looking “like a real-life filter.”
SY Agency developed an influencer-led campaign targeting Thailand’s Gen Z beauty community. Beauty creators were selected for their strong credibility within skincare and makeup content, allowing the campaign to naturally integrate into existing beauty conversations on social media. The content focused on visual storytelling through before-and-after demonstrations, close-up product shots, and transformation-focused videos that highlighted the product’s immediate skin-enhancing effect.
The campaign successfully introduced SomethinC to Thai audiences and generated strong engagement within the beauty community. By combining relatable beauty creators with transformation-driven content formats, the campaign achieved 152K+ views, 11,960 engagements, and an impressive 6.97% engagement rate, helping establish early awareness and social proof for the brand in the Thai market.

Introducing ZUS Coffee to a new generation of Thai coffee lovers

When ZUS Coffee first entered the Thai market, the brand needed to quickly build awareness and introduce its signature drinks to local consumers. As a new player in Thailand’s highly competitive coffee market, the challenge was to generate excitement around the brand while encouraging customers to try its core menu items — including the Spanish Latte, Americano Series, and various Frappe selections.
SY Agency supported ZUS Coffee from the early stage of its market entry by developing influencer-driven campaigns across multiple product launches. Creators from various tiers — including nano, micro, and macro influencers — were strategically selected to reach diverse audience segments. Content focused on lifestyle storytelling, coffee culture, and authentic drink experiences, allowing audiences to naturally discover the brand through relatable creators and everyday coffee moments.
Through a series of influencer campaigns supporting multiple product launches, ZUS Coffee successfully built strong brand visibility in the Thai market. The campaigns collectively generated millions of views across social media platforms while maintaining consistently high engagement, with most content achieving 6%+ engagement rates. As the brand continued expanding with new branches across Thailand, the influencer activations played a key role in strengthening early brand awareness and positioning ZUS Coffee as an exciting new coffee destination for Thai consumers.

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